Blogging is a perfect way to make a little extra money, whether it’s something you do on the side or as a full-time job. If you enjoy event planning, romantic nuptials, roses, gowns, and other wedding specifics, it stands to reason that weddings will be the highlight of your blog.
The advancement of your wedding blog should be your highest priority. You will post a rundown of an event you organized. It is still advised to write as soon as possible and optimize them to be found for venue name searches. You’ve already established your niche as a wedding blogger with a particular audience in mind.
However, this does not guarantee that you will be a star right away. Every wedding blogger must have a few tips and tricks up their sleeve.
Here are some expert tips to advance your wedding blog.
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1. Find a way to set yourself apart
The most effective way to draw more followers is to express an own point of view. Any blog post you write or question you answer should be written in a tone or style that is exclusive to your blog. Try to look at weddings from a different perspective.
When blogging, you don’t need to reinvent the wheel, says Bree from TFTH. Just share your own distinct insight, perspective, and point of view so that your readers (your customers!) get a sense of who you are and what skills you can add to their wedding day.
Our Organic Wedding is a brilliant example of a blog that stands out from the crowd. It’s more about how to prepare an eco-friendly and vegan wedding. They have well identified their target market, and their content appeals to a very particular demographic.
2. Post-walk-through of the venue
Is there a particular place in your city where you’d like to work more? Write an in-depth article about the venue, with information that no one else has. Write on why you like the place, the vibe, the ceremony and reception places, and some insider information you have about it. Have ties to some previous weddings you’ve arranged to demonstrate your range of work.
3. Follow the work of other wedding bloggers
You can’t just write your content in a vacuum and expect it not to be recognized by other published material on the same topic. You can get a sense of what’s famous, what had been exaggerated, and what’s lacking by subscribing to other wedding blogs. Many that have gone before you will teach you a lot about your place in the wedding blogosphere.
4. To get your name out there, use SEO and publicity strategies
A few bloggers have become well-known with little promotion, but the vast majority needs specific search engine optimization and digital marketing strategies to gain traction. Bloggers depend on the fundamentals of SEO to achieve online visibility and outperform the competition.
Include the keywords that brides and grooms in your local market are looking for to find your style of service in your page names, blog entries, and website copy says Stephanie from TopAssignmentsExperts. Avoid the risks of over optimization by not cramming in as many keyword phrases as possible; instead, ensure that all of the words you use are meaningful and natural for actual visitors.
It needs time and effort to become an expert in SEO. You will grow a learning curve over time, but always begin with the basics.
5. Invest your capital wisely in your business
Both companies necessitate investment and reinvestment. Starting a blog is one of the less expensive business sites, but you’ll also need some money for your domain, website template, upkeep, advertisement, and other business necessities. Marketing is the most expensive aspect of blogging.
Here, you should be cautious about your capital. Before you spend money on the latest paying marketing tactics, make sure you understand how they would work into your company. Any strategies might not be appropriate for your blog.
Before you invest some money, conduct extensive research and shoot for a guaranteed ROI.
6. What Exactly Does a Wedding Planner Do?
This is a fantastic post concept for explaining in detail the benefit you bring to your customers. I’m sure your prospective customers have no idea half of the things you might do for them. So, write down what you do, what you handle, and what many of your clients don’t get about your job.
This is an excellent post to provide a connection to in your welcome email or as a reference during the sales process. Be sure to have links to the other sites and articles inside this article for SEO purposes. Bringing up your services? Please provide a link to your services website. Are you mentioning how you assist in site selection?
Link to your blog post “How to Choose a Wedding Venue.” Direct the reader to your additional material.
7. Post often enough to keep readers interested
It’s best to plan out how much you’ll publish and what types of material you’ll share. It is up to you how often you write, but it is better to post at least once a week or avoid losing your readers’ attention. Since wedding blogging is a crowded industry, being too “absent” from posting will allow readers to switch to another site.
Prescheduled blog entries, such as every Tuesday, Thursday, and Saturday, will meet readers’ needs. If you’re having trouble keeping up with your blog schedule, think about submitting posts ahead of time. Queuing articles is one of my best tips, says Dorian from EduWorldUSA. I need to be effective with my time, and I can’t always write every day.
But I choose unique days to blog and create enough material to post for several days. Then I arrange them during the week to keep my blog interesting and up to date.
8. Select the best blogging tool
There are several blogging sites available, and which one you choose is primarily determined by your personal preferences. WordPress is one of the most popular platforms due to its ease of use, excellent service, and huge library of elegant templates that would be ideal for a wedding blog.
Blogger and Typepad are two other common platforms for creating this type of blog. It wouldn’t really matter which blogging site you use for a simple blog, as long as you like it. One of the easiest ways to narrow down the choices is to look at each website builder’s design library.
If you see a template you need, choose the platform that goes with it.
9. Make connections with those in the business
Before you start blogging, it’s a good idea to make some contacts in the wedding industry. Bloggers with prior experience could serve as mentors for your business plan. You could also seek advice and suggestions from florists, event designers, artists, and others in the wedding industry.
Every successful wedding blogger, for example, has a few wedding photographers in their network. The wedding industry is clearly very visual, and stock photographs would not suffice.
Contact a few photographers who are able to sell or trade publishing of their photographs on your blog in return for free marketing.
10. Be a social butterfly on the internet
Social networking is perfect for growing your follower base. Shared content on your social profiles is perfect for getting the message out about your blog and building a large following. You should post content on a regular basis, ask questions, respond to comments, answer questions, and do a variety of other things to strengthen your bonds with your target readers. You will also encourage people to share your content by using social media buttons and feeds on your blog.
Then, join the networks to establish a strong social presence. Bree recommends linking your social media pages and sending complete posts, microblogs, and/or photos between them. For e.g., her WordPress blog feeds into Facebook, and her Facebook and Instagram accounts often feed into her Twitter and Tumblr. Choose your primary vehicle and feed it to other social media platforms.
11. Display that you know what you’re talking about by demonstrating your knowledge.
Your readers will notice that you are not a reputable author, and they will stop reading. You should be able to express your experience as a writer in a specific niche. “Always have a running list of blog topics or suggestions on hand, and anytime you need to blow off steam, pull your head out of a wedding budget, or clear your mind after an especially tough client call, stop and blog,” advises Sandy Malone, wedding planner and author. “Biggest time saver – WRITE On WHAT YOU KNOW. Though research is essential, your readers will value your knowledge even more. Write on what you know. It’s not what you think it is.”
12. Adapt your material to your intended audience.
Do you know who your target demographic is? It is relatively easy for a wedding planner to define the audience. You’re clearly aiming at brides and grooms who are planning their upcoming weddings. If you follow the advice in this post, you’ll have found a way to distinguish your posts, which will affect your fans.
Our Organic Wedding, for example, has a very unique target demographic of vegan, environmentally friendly, health-conscious, or otherwise interested in organic goods brides and grooms. As a result, their advertising consists largely of organic content. They respond to the needs of their organic audience by using keyword words, images, and advice. The same could be said for any wedding blogger who specializes in a narrow niche.
13. Get your post as informative as possible
Any readers will tune in purely because they are interested in weddings. The overwhelming majority, on the other hand, would subscribe to your blog because they have a real issue that needs to be solved. Your content should be jam-packed with one-of-a-kind actionable tips and recommendations. Ariane Fisher of Storymix Media advises, “Don’t post fluff.” “Writing about the topics you are most excited about in your career comes naturally. For example, the WeddingMix blog focuses on providing readers with useful tips and tricks for catching priceless wedding moments on camera.
My favourite way to do this is to interview our actual couples about their love stories and feature wedding highlights videos from their weddings. Furthermore, the blog provides think leadership on developments in affordable wedding tech trends through our wedding-focused infographic collection.”
You are not required to adhere to this advice precisely, but you should strive to make the content as user-friendly as possible.
14. Inviting guest bloggers on your forum is a good idea
You don’t have to be the only voice on your site, and encouraging others to share words of wisdom in your niche will successfully increase blog engagement. It’s also a perfect place to take a break without disrupting the routine. Invite other people to contribute to your blog. Many would do it for free if they can have a link to their own blog in the material.
15. Get your blog visually appealing as well
In this highly visual field, words would be insufficient. Try not to rely on so many free stock pictures. If you are unable to take high-quality pictures yourself, seek images from wedding photographers who are looking for free marketing for their company. Your blog should be beautifully appealing, and the right imagery will help you achieve that goal.
16. Choose a memorable domain name
A successful domain name should be simple to remember and pronounce, as well as represent the intent of the site. The domain name OurOrganicWedding.com, for example, says just what the site is about, it’s easy to recall, and it’s easy to spell.
Any wedding blogger’s domain should be as plain as that. You can also pass it via a domain checker to check for duplicates. When you feed it into the algorithm, it will also give you a clue about the domain’s power. If the algorithm determines that the name is bad or difficult to recall, it will notify you and allow you to select a new name.
Success in the wedding blogging industry does not have to be a pipe dream. With good preparation and the right content ideas, you’ll be well on your way to establishing a successful blogging presence.